For this project we were given a hypothetical scenario for a future exhibition at the Royal Academy of Arts with the theme of ‘Summer’. There were no limits on art medians, it just had to be abstract and communicate the theme effectively. The focus of the assignment was more about the format of the artwork, which we would need in order to make promotional material such as posters and banners. Each format had very different sizes and dimensions which needed to be accounted for in the artwork. There were written elements including logos and text needed to be included, with limited avenues for manipulation. The main task was to be consistent with posters from previous years. The lecturer also specified not to be too figurative as this could give the viewer an inaccurate assessment of what to expect in the actual exhibition.
My initial idea was to create a photo collage as I have taken many photographs in the past, which I could combine and utilise. Because the theme was summer, I wanted to select photos that were specifically nature-based of which I had many already.
In order to decide what I would make, I looked through my camera files and identified potential material. One set of pictures I was drawn to were taken at Regents Park, on a visit a couple of years ago. I looked at examples of photo collages to get an idea of what could be done with my photos and noticed that many of the collages were arranged in a particular way that would trace the outline of a particular shape.
The idea I came up with was to use my pictures from Regents Park and arrange them in the shape of a flower. I felt that it would make an interesting visual as most of those pictures from the trip were of flowers.
The way I intended to lay out my artwork was to map out the outline of the shape in Adobe Illustrator, edit the individual pictures in Photoshop to remove the backgrounds and put the edited pictures into the Illustrator document one by one. Whilst I was doing this, I was not particularly satisfied with how the process was going and I did not think that the shape was very representative of a flower. That was when I came up with my final idea to arrange my images into the shape of a sunset instead, as this felt more indicative of summer to me. Instead of drawing the layout as I had planned before, I decided that instead I would find an image of a sunset from my photo files, as I had taken many pictures of sunsets in the past.
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