Project Branding

In today's session on Branding and how the use of logos, fonts and colours to create a brand personality. Following that session I started working on my project brand.

Here I started by finding some keywords I can use to construct my project name, all of which relate to the theme i'm going for:

  • Perspective
  • Third eye
  • Insight
  • Prospect
  • Premonition
  • Prenotion
  • Trajectory
  • Vision
  • Panorama
  • Configuration
  • Alignment
  • dimensions 
I also looked at some words from other languages:

  • Órama: vision (Greek)
  • Enórasi: insight/vision (Greek)
  • spek: (Proto-Indo-European root meaning "to observe.")
My initial idea was to name my Project after the VR experience itself. After some consideration however, I realised that it would make more sense to name the Company that would be producing the experience, which in my case would be an Interior Design company

When I looked for examples of other Interior Design companies, these were some of my findings: 




25 unique interior design firm names (2019) HOME DECOR NEWS. Available at: https://berbagaimanfaat789.blogspot.com/2019/01/25-unique-interior-design-firm-names.html (Accessed: 30 October 2023).



A lot of these examples use serif typefaces and feature simple yet elegant logos. The colour schemes are also generally quite muted and reasonable. 


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