A lot of time over the break was spent on my Royal Academy project. Before the break started, I was making the main artwork, so my main task during was to finalise my piece and transfer it into different formats. With the extra time I had at home, I was able to be far more particular and spend more time attending to details. Along the way there were a couple of parts of the brief that were unclear, but through re-reading said brief and asking questions of the tutor, I eventually resolved these issues which were:
On the brand guidelines it was made clear the space between each element and the edge of the canvas was dependent on very particular measurements. I had some initial confusion over whether this would start from the canvas line as illustrated in black, or from the bleed line as indicated in red. After some testing, I figured out that the bleed lines were in place to make space for the printer's marks, which would be added to the image upon export.
On first reading the brief, I was under the impression that every format needed to include “coming soon” and “book now” text, but through rereading, it was made clear that this was only a list of the provided elements and not every single one needed to be in every format. The only formats that needed these elements were specifically named. By the time I figured this out, I already added both elements to several documents, so I had to take some time going back to remove them from the documents where they were not needed.
Many of the formats came with their own challenges, especially those that were very tall or very wide. Because of these dimensions, some important details were being cut off. Because I wanted more to be visible in each frame, I decided to make a couple of variations of my main piece which would better fit the particularly wide and very tall formats. Some details were still being hidden, but I was alright with it, as my main focus of the image was the sunset. As long as that and the immediate surrounding area could fit inside the canvas, I was not too concerned about some of the other parts being cut. There was enough detail in the piece already, so I knew it would look fine.
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